Dear Rick,
As a supporter of Bite-Back, the shark and marine conservation organisation, I am writing to express my utter disappointment in your decision to shamelessly sell fish species that are widely regarded as being vulnerable and at risk from over-fishing.
It is a decision that makes me want to encourage everyone I know to steer clear of your books and business enterprise.
Your recent media outburst suggests that you are content to promote an underwater genocide purely to fuel your commercial interests. As a wealthy pensioner, perhaps it’s time to give up chasing the last fish in the sea and, instead, use your celebrity to better serve the planet.
It would be the perfect way to earn a new level of respect from your peers and fans. Until that time I, along with thousands of Bite-Back supporters, plan to continue to write to encourage and inspire you to rethink your decision to sell key species including shark, swordfish, marlin and monkfish.
Already, in recognition of dwindling stocks, Bite-Back has prompted ASDA, Sainsbury’s, Somerfield, Tesco and Waitrose to stop selling some of these crucial species.
In addition, the Wagamama franchise and the world’s only Michelin-stared Chinese restaurant, Hakkasan, plus countless other regional restaurants have all worked with Bite-Back to reduce the pressure on identified fish.
You could do the same. We’re simply asking you to use your celebrity wisely.
In return for no longer selling threatened fish from your retail empire, Bite-Back will work to create positive publicity for you and your decision.
With your support, we’ll be protecting the oceans forever.
Please agree to be part of Bite-Back’s exciting retailer-led marine conservation initiative and, in return, enjoy a new level or admiration.
Yours sincerely
