Shark and Marine Conservation   Tesco Sea-Change on Swordfish F-in Funny! Comedy night Fins are changing 2010 Calendar Goes On Sale Making a stand Rick Stein stops selling shark H&B Stops Selling Shark Cartilage Waitrose Stops Swordfish Seven year ditch Down in ChinaTown Sharkwater debut at UK cinemas L'Oreal - Because Shark's are Worth It! Horrid day at Harrods Ocean's twelve Calendar girl takes top shot Making a killing out of sharks Keeping the faith Dead in the water Oceanic whitetip closer to extinction Bite-Back serves up shark victory     Fins are changing When Bite-Back was launched in mid-2002, its campaign programme to motivate the country’s biggest retailers to stop selling key species including shark, swordfish, marlin and monkfish was widely regarded as being nothing short of fanciful. Seven years later, it’s clear that Bite-Back’s innovative campaigns have captured the imagination of thousands of supporters and it has contributed to an exciting and measurable mainstream shift in support of the marine environment. Already six of the UK’s biggest supermarket chains have taken significant measures to halt the sale of identified fish species – shark, swordfish, marlin, monkfish and orange roughy - and Bite-Back’s breakthroughs in London’s Chinatown now point to the possibility of Chinese restaurant menus without the inclusion of shark fin soup. As a result of Bite-Back’s campaign it is now impossible to buy shark meat in a British supermarket (ASDA previously sold 100,000 portions of shark meat every year) and now only one supermarket (Tesco) is selling swordfish. And when the country’s largest health food retailer, Holland & Barratt, honoured Bite-Back’s request for the removal of shark cartilage capsules across 500 stores it became clear that its campaigns are having a genuine and measurable impact on the way Britain goes shopping. Campaign director for Bite-Back, Graham Buckingham, said: “It’s our prediction that 2010 will be a landmark year for Bite-Back breakthroughs and that soon the country will look back in shame that these fish ever appeared on supermarket shelves and restaurant menus.” In the coming weeks, this site will become even more campaign-focussed and deliberate in its mission to halt the trade and consumption of vulnerable fish species, promote sustainable fishing, protect ocean habitats and inspire worldwide respect for the marine environment.  Bite-Back can’t do it without your support. Please keep visiting and taking part in our campaigns.