Shark and Marine Conservation   Tesco Sea-Change on Swordfish F-in Funny! Comedy night Fins are changing 2010 Calendar Goes On Sale Making a stand Rick Stein stops selling shark H&B Stops Selling Shark Cartilage Waitrose Stops Swordfish Seven year ditch Down in ChinaTown Sharkwater debut at UK cinemas L'Oreal - Because Shark's are Worth It! Horrid day at Harrods Ocean's twelve Calendar girl takes top shot Making a killing out of sharks Keeping the faith Dead in the water Oceanic whitetip closer to extinction Bite-Back serves up shark victory     MAKING A STAND FOR SHARKS Shark fan, Rob McMahon, earned his place in Bite-Back’s history books this week with a selfless appeal for greater shark and marine conservation awareness during his hour on the fourth plinth in London’s Trafalgar Square. Out of 35,000 applicants for the OneAndOther project, Rob became one of just 2,400 individuals granted the rare opportunity to stand on the fourth plinth at one of the capital’s most iconic visitor attractions. The co-founder of creative design agency What is Bobo, diving instructor and father of two, said: “My affinity with sharks and the marine environment is so strong that I felt obliged to make a stand for what I believe in. As far as I’m concerned, Bite-Back is doing a brilliant job at making it easy for everyone to get involved in marine conservation and, importantly, getting real results.” During his lunchtime slot, Rob presented an engaging, educated and compelling argument for a greater respect for the marine environment and protection of sharks. Click here to watch Rob’s hour of fame. (If you like what you see, please click on the red tab in the bottom right hand corner for the screen that says ‘I like this bit’). At one point Rob succinctly explained: “A sick ocean is a sick planet. Considering the oceans provides up to 80% of our oxygen supply, it’s time we gave greater concern and care for the marine environment.” Rob also took time out to mention Bite-Back’s successful breakthroughs with ASDA, Sainsbury’s, Somerfield, Tesco, Wagamama and Waitrose plus Holland & Barratt and Hakkasan and thanked the retailers for their commitment to no longer selling threatened species. Already Rob has become the 25th most watched plinth participant with 861 ‘I like this bit’ votes. More than 4000 votes will put him at the top of the pile and surely create national news. Graham Buckingham at Bite-Back said: “We're enormously proud of Rob and his vitality for the subject of shark conservation. If Rob's hour gets more votes we can expect to celebrate his performance in the national press. Please take five minutes out to watch the video and please vote for Rob and the sharks.”